For generations, toilet paper has been considered an everyday necessity, rarely questioned and almost universally used. But as environmental awareness grows across Western countries, including France and the wider European Union, this once-untouchable product is now being viewed through a more critical lens.
Modern toilet paper became widely available in the mid-19th century, and its global demand has only increased since then. Producing it requires vast amounts of trees, water, and energy, contributing to deforestation, high carbon emissions, and water pollution. Environmental groups have also raised concerns about chemical residues found in some paper products, adding to the debate about long-term health and ecological impact.
These factors are driving renewed interest in alternatives that are both more sustainable and, in many cases, more hygienic. In much of the world, particularly in Asia and the Middle East, cleaning with water has been the standard for centuries. This practice is now gaining popularity in Europe and North America through the growing adoption of bidets and toilet attachments.
In Japan, advanced toilets with built-in water-cleaning systems are already the norm, combining technology, comfort, and reduced paper use. As prices fall and installation becomes easier, similar systems are increasingly appearing in Western households.
Another option attracting attention is reusable, washable cloth wipes, often referred to as “family cloth.” While unfamiliar to many, they appeal to environmentally conscious consumers seeking to minimize waste and cut long-term costs.
The shift away from traditional toilet paper reflects a broader global movement toward sustainable living and responsible consumption. Although these alternatives may require an initial investment and a change in habits, supporters argue that the long-term benefits—for both the environment and household budgets—make them an increasingly practical choice.
Subject: Global consumer behavior and sustainability trends
Focus: Changing attitudes toward bathroom hygiene and environmental responsibility